The mindset system to achieve your American Dream - for just $29 a month.
Get Bill Lombardo's book, the exclusive broadcast series, and unlimited access to all three AI coaches the moment you subscribe. Not ready to subscribe?
$29/month · Everything included · Cancel anytime · Industry-Proven Results
If any of these sound familiar, you're exactly who this was built for.
- You're doing everything right but production has stalled.
- Volatility is eating hours of your week: panicked clients, admin, market noise.
- Peers are pulling ahead with AI and technology you haven't tried yet.
- You know the mindset shift is real, but there's no system to help you do it.
- 1:1 coaching costs more than you can justify right now.
You don't need more information. You need a real mindset system running in the background of your Monday morning.
Organizations leveraging our mindset practices
The American Dream Mindset — Built on 30 Years of Coaching the Top 1%
Bill Lombardo spent 30+ years coaching top-performing financial advisors — and one pattern showed up again and again. The gap between producers who plateau and those who dominate isn't their market, their product, or their work ethic. It's the operating system they run: the identity beliefs, the daily habits, and the consultative frameworks that compound over time. This program installs that same operating system — the one Bill has used with private clients who pay thousands for access to it. Now available to you, starting free.
Bill Lombardo
Founder, Empowered Sales Leader · Author, American Dream is a Mindset
Bill has spent 30+ years coaching top-performing financial advisors, insurance brokers, and sales leaders. His book American Dream is a Mindset, endorsed by New York Times bestselling author Daniel H. Pink and Harvard Medical School's Dr. Rudolph E. Tanzi, distills the exact frameworks he's watched separate the top 1% from the rest, regardless of market conditions. This program is the first time his complete system has been available outside private 1:1 engagements - and now it starts free.
- ★30+ years coaching top-1% advisors
- ★Author, American Dream is a Mindset
- ★Founder, Empowered Sales Leader curriculum
- ★Trusted by leading insurance and financial services agencies
- ★Endorsed by Daniel H. Pink, NYT bestselling author of To Sell is Human
- ★Endorsed by Dr. Rudolph E. Tanzi, Harvard Medical School
Start today. Experience the immediate mindset shift.
The moment your membership starts, three things arrive instantly: Bill's book as a downloadable PDF, your first monthly broadcast invite and access to all three AI coaches for over 4 hours of structured, interactive learning. The Empowered Sales Leader Handbook and your personalized workbook build alongside your coaching journey. Everything syncs across desktop, tablet, and mobile.
- ✓American Dream is a Mindset - Signed Hard Copy
- ✓Empowered Sales Leader Handbook + Personalized Workbook
- ✓20 free AI coaching sessions - Mindset, Resilience, and System
- ✓Exclusive Monthly Broadcasts - Industry Leader Series
What's included — starting from your free trial
Everything below is included in your $29/month membership.
7-Day Free Trial — 20 AI Coaching Sessions
Included free in your trialYour trial gives you limited access to one AI Coach - take our tech for a test run and see what you think. Session summaries emailed after every coaching conversation. After day 7, unlimited access available at $29/month.
The American Dream is a Mindset — Free PDF Download
Free (instant download)Bill's foundational book — endorsed by Daniel H. Pink (New York Times bestselling author of To Sell is Human) and Dr. Rudolph E. Tanzi of Harvard Medical School. Downloads instantly as a PDF the moment you start your trial. Yours to keep regardless of membership.
One Exclusive Broadcast Invite
First invite freeA private, subscriber-only video series delivered monthly by email — Bill's newest thinking, current-market playbooks, and top-producer interviews. Your first invite arrives free during your trial. Continues as part of your $29/month membership.
Personalized Empowered Sales Leader Workbook
$199As you work through your first coaching session, you build a personalized Empowered Sales Leader workbook — yours to download and keep forever. Resources, insights, and routines built for your specific goals. Yours regardless of whether you continue your membership.
Total value: $1,277
Get Full Access for just $29/month — cancel anytime.
The three pillars — and the three coaches that bring them to life
Each pillar has its own AI coach. Your free trial unlocks all three immediately — 20 sessions total across Mindset, Resilience, and System.
Pillar 1 · Mindset
The identity shift that separates top producers from everyone else. What the top 1% believe about themselves, their clients, and their market — and how to install those beliefs deliberately.
- ✓The Growth Mindset Playbook (McKinsey: 89% of leaders link it to success)
- ✓How to design an identity your future self is proud of
- ✓Removing the internal ceiling on your production
Pillar 2 · Resilience
How to run your calendar and your emotions in volatile markets. Reclaim the 12 hours a week the market is stealing from you.
- ✓The 60-second emotional reset for high-stakes client calls
- ✓The 3-minute Volatility Script that stops panic before it starts
- ✓Contact-frequency cadence that turns chaos into loyalty
Pillar 3 · System
The daily and weekly operating cadence top producers actually run — and the AI leverage that lets you do it in half the time.
- ✓The 1-hour weekly planning ritual (used by 70% of top sales leaders)
- ✓Your AI Advantage roadmap — one tool, one workflow, in 7 days
- ✓The CASA consultative selling framework, drilled to reflex
What advisors and agency leaders are saying
of top performers possess high Emotional Intelligence
Harvard Business Review
of successful sales leaders plan ≥1 hour every week
McKinsey / Bill Lombardo research
of leaders link a Growth Mindset directly to success
McKinsey & Company
Empowered Sales Leader program transformed our leadership team's effectiveness. Within months, we saw a 35–40% increase in sales and dramatic improvements in our team culture.
Emotional intelligence, time management, elimination of distractions, and goal setting — these are the human skills that compound over a career.
The CASA framework was fully implemented throughout our sales organization and is the basis for our dramatic regional sales growth.
Engaging, practical, and packed with invaluable tools for our agents to use for greater sales success — they apply it the same week.
How to get started in under 5 minutes
No credit card. No forms. Your first AI Coach session is waiting.
Start Your Free Trial
Enter your name and email. Instant access — no credit card required. Bill's digital book, one broadcast invite and access to one AI coach unlock immediately.
Meet Your AI Coach
Mindset available immediately. Experience the technology in our first session of content.
Join for $29/Month — or Don't
Your membership continues at $29/month for as long as you want it. Cancel in one click, no questions asked — your book and workbook are yours to keep either way.
One membership. $29 a month. Cancel anytime.
Everything is included — all three AI coaches, Bill's book, and the exclusive broadcast series. No contracts, no upsells.
Monthly Membership
Billed monthly · Cancel anytime from your account
- ✓Full 90-day American Dream Mindset program
- ✓Unlimited access to all 3 AI coaches
- ✓The American Dream is a Mindset (digital book — instant download)
- ✓Monthly exclusive broadcast series
- ✓Personalized Empowered Sales Leader workbook (yours to keep)
- ✓Progress tracking + session summaries emailed after every session
- ✓Cancel anytime directly from your account
🛡️ 30-day money-back guarantee · Cancel anytime in one click
We stand behind our program.
Subscribe, use the coaches, read the book. We know you'll feel the difference with our practices in place. But if you don't feel the shift within 30 days, you can cancel anytime - no questions asked.
Frequently asked questions
Start today, or let another Monday go by unchanged.
The book is waiting. The coaches are ready. Subscribe for $29/month and everything unlocks immediately — or claim one of the last limited trial passes while they're still available.
Bill's book · All 3 AI coaches · Exclusive broadcasts · $29/month · Cancel anytime