The mindset system to achieve your American Dream - for just $29 a month.
Get Bill Lombardo's book, the exclusive broadcast series, and unlimited access to all three AI coaches the moment you subscribe.
$29/month · Everything included · Cancel anytime · Industry-Proven Results
If any of these sound familiar, you're exactly who this was built for.
- You're doing everything right but production has stalled.
- Volatility is eating hours of your week: panicked clients, admin, market noise.
- Peers are pulling ahead with AI and technology you haven't tried yet.
- You know the mindset shift is real, but there's no system to help you do it.
- 1:1 coaching costs more than you can justify right now.
You don't need more information. You need a mindset system running 24/7 and focused on achieving your dream.
Organizations leveraging our mindset practices
The American Dream Mindset System: Rewire Your Brain For Success
Bill Lombardo has spent 30+ years coaching top-performing advisors and sales leaders. One pattern showed up again and again. The gap between producers who plateau and those who dominate isn't market, product or work ethic. It's the operating system they run: the beliefs, daily habits and operational frameworks that compound over time. This program installs that same system, previously only available in private coaching. Now anyone can implement it for just $29/month.
Bill Lombardo
High Performance Coach · Leadership Consultant · Author
In 30+ years coaching top-performing advisors, brokers and sales leaders, Bill recorded countless interviews, research reports and mindset practices. He captured it all in his first book, The American Dream is a Mindset - Proven Strategies to Hardwire Your Brain for Great Sales and Leadership Success. The book, endorsed by Harvard Medical School's Dr. Rudolph E. Tanzi, distills the exact frameworks that separate the top 1% performers from the rest, regardless of market conditions. This program is the first time his complete system has been available outside of Bill's private coaching.
- ★Founder, Empowered Sales Leader Program
- ★Trusted by leading insurance and financial services companies
- ★Endorsed by Daniel H. Pink, NYT bestselling author of To Sell is Human
- ★Endorsed by Dr. Rudolph E. Tanzi, Harvard Medical School
Start today. Experience the immediate mindset shift.
The moment your membership starts, three things arrive instantly: Bill's book as a downloadable PDF, your first monthly broadcast invite and access to all three AI coaches for over 4 hours of structured, interactive learning. The Empowered Sales Leader Handbook and your personalized workbook build alongside your coaching journey. Everything syncs across desktop, tablet, and mobile.
- ✓American Dream is a Mindset - Signed Hard Copy
- ✓Empowered Sales Leader Handbook + Personalized Workbook
- ✓Personal AI Coach as Your 24/7 Guide
- ✓Exclusive Monthly Videos - American Dream Interview Series
What's included in your monthly membership
Everything below is included in your $29/month membership.
Over 4 hours of Interactive AI Learning
$750Your membership provides full access to the Empowered Sales Leader Program with over 4 hours of video content facilitated by your personal AI Coach. Every session, all in video and facilitated by your coach with the interactive workbook that ties it all together.
The American Dream is a Mindset Book
$29The American Dream is a Mindset - Proven Strategies to Hardwire Your Brain for Great Sales and Leadership Success! is Bill's foundational book — endorsed by Daniel H. Pink (New York Times bestselling author of To Sell is Human) and Dr. Rudolph E. Tanzi of Harvard Medical School. Your hard copy to keep forever.
Exclusive American Dream Broadcast Series
$299A private, subscriber-only video series delivered monthly by email. Bill interviews top sales leaders who have achieved their American Dream in the program. You get private access to sales leaders, industry executives and thought leaders telling their stories in this exclusive series.
Personalized Empowered Sales Leader Workbook
$199As you work through your coaching sessions, you build a personalized Empowered Sales Leader Workbook - yours to download and keep forever. It's a personalized and actionable resource with insights and routines built for your specific goals. Yours to keep forever.
Total value: $1,277
Get Full Access now for just $29/month — cancel anytime.
Three Pillars & Three Coaches to Guide You
Your American Dream Mindset is build on three foundational pillars. Each with its own unique AI coach trained to guide you through every step. Your membership unlocks all three immediately. 20 sessions total across Mindset, Resilience and System.
Pillar 1 · Mindset
Learn what top performers believe about themselves, their clients and their market... and how to install those beliefs deliberately.
- ✓The Growth Mindset Playbook
- ✓How Future-Proof Your Identity
- ✓Understand Limiting Beliefs
Pillar 2 · Resilience
How to run your calendar and your emotions in volatile markets. Reclaim the 12 hours a week the market is stealing from you.
- ✓60-second emotional reset for high-stakes client calls
- ✓3-minute Volatility Script that stops panic before it starts
- ✓Contact-frequency cadence turns chaos into loyalty
Pillar 3 · System
The daily and weekly operating cadence top producers actually run — and the AI leverage that lets you do it in half the time.
- ✓1-hour Weekly Planning Ritual
- ✓AI Advantage Roadmap
- ✓CASA Consultative Selling Framework
What advisors and agency leaders are saying
of top performers possess high Emotional Intelligence
Harvard Business Review
of successful sales leaders plan ≥1 hour every week
McKinsey / Bill Lombardo research
of leaders link a Growth Mindset directly to success
McKinsey & Company
Empowered Sales Leader program transformed our leadership team's effectiveness. Within months, we saw a 35–40% increase in sales and dramatic improvements in our team culture.
Emotional intelligence, time management, elimination of distractions, and goal setting — these are the human skills that compound over a career.
The CASA framework was fully implemented throughout our sales organization and is the basis for our dramatic regional sales growth.
How to get started in under 5 minutes
Click Start Here in the upper right and pay $29 today.
Instant Access to all sessions
Once your membership is registered, you'll receive full program access, Bill's digital book delivered via email and an invite to our next exclusive American Dream interview broadcast.
Meet Your AI Coach
Get started working with your first personalized AI Coach trained to help you improve your mindset. Committed to you 24/7 and ready to work at all times.
Join for $29/Month now
Your membership continues at $29/month for as long as you want it. Cancel in one click, no questions asked — your book and workbook are yours to keep forever.
One membership. $29 a month. Cancel anytime.
Everything is included. All three AI coaches, Bill's book, and the exclusive broadcast series. No contracts, no upsells.
Monthly Membership
Billed monthly · Cancel anytime from your account
- ✓Full 90-day American Dream Mindset program
- ✓Unlimited access to all 3 AI coaches
- ✓The American Dream is a Mindset - Proven Strategies to Hardwire Your Brain for Great Sales and Leadership Success!
- ✓Monthly exclusive broadcast series with American Dream interviews
- ✓Personalized Empowered Sales Leader workbook (yours to keep)
- ✓Progress tracking + session summaries emailed after every session
- ✓Cancel anytime directly from your account
🛡️ Cancel anytime in one click
We stand behind our program.
Subscribe, use the coaches, read the book. We know you'll feel the difference with our practices in place. But if you don't feel the shift within 30 days, you can cancel anytime - no questions asked.
Frequently asked questions
Start today, or let another Monday go by unchanged.
The book is waiting. The coaches are ready. Subscribe for $29/month and everything unlocks immediately.
Bill's book · All 3 AI coaches · Exclusive broadcasts · $29/month · Cancel anytime