In 90 days, build the mindset that separates top performers from the rest.
The only self-paced program built on Bill Lombardo's American Dream Mindset system — three AI coaches, the book, and a weekly broadcast series. Designed for advisors who are done plateauing.
Trusted by top-performing brokers · Featured in ESL curriculum · 30-day money-back guarantee
The American Dream Mindset — The Success System for Sales Leaders
Bill Lombardo has spent his career studying what separates the top 1% of financial advisors and sales leaders from the rest. It isn't luck. It's mindset — and the specific daily habits, cadence, and language patterns that mindset produces. This program installs the same operating system Bill uses with his private coaching clients, delivered on your schedule, with AI coaches that are available whenever you are.
One program. Every device. Instantly in your hands.
The American Dream Mindset package gives you Bill's book, the Empowered Sales Leader handbook, three AI coaches with live video sessions, and interactive workbooks — all synced across desktop, tablet, and mobile so you can pick up wherever you left off.
- ✓Bill's book — American Dream is a Mindset
- ✓Empowered Sales Leader Handbook
- ✓24/7 Interactive Course with AI Facilitator
- ✓Interactive Session Workbooks
Everything you get when you enroll today
A complete mindset system to maximize your sales success.
90-Day Virtual Facilitated Course
$1,800Unlimited sessions with three AI coaches — Mindset, Resilience, and System — trained on Bill's exact frameworks. Session summaries emailed after every conversation.
Digital copy of American Dream is a Mindset
$29Bill's book, delivered instantly as a PDF. The foundation the entire program is built on.
Exclusive Weekly Broadcast Series
$497A private, subscriber-only video series delivered weekly by email — Bill's newest thinking, current-market playbooks, and top-producer interviews.
Progress tracking + accountability
$199Every session is captured, summarized, and emailed to you. Your 90-day trajectory is visible so you know it's actually working.
Total value: $2,525
Today: $249 (or 3 × $89)
If any of these sound familiar, you're the advisor this was built for.
- You're doing all the 'right things' — but your production has plateaued.
- Volatility is eating hours of your week: panicked clients, admin, market noise.
- Peers are quietly pulling ahead with AI and cadence changes you haven't made yet.
- You know the mindset shift is on you — but you don't have a system to actually make it.
- 1:1 coaching costs more than you can justify right now.
You don't need more information. You need a mindset system that changes what you do on Monday morning.
Bill Lombardo
Founder, Empowered Sales Leader · Author, American Dream is a Mindset
Bill has spent 30+ years coaching top-performing financial advisors, insurance brokers, and sales leaders. His book American Dream is a Mindset distills the identity, cadence, and consultative selling frameworks he's watched separate the top 1% from the rest — regardless of market conditions. This program is the first time his complete system has been available outside private 1:1 engagements.
- ★30+ years coaching top-1% advisors
- ★Author, American Dream is a Mindset
- ★Founder, Empowered Sales Leader curriculum
- ★Trusted by leading insurance and financial services agencies
How it works
You could be in your first coaching session inside 5 minutes.
1. Enroll
Choose the plan that fits — $249 one-time or 3 × $89. Instant access, no waiting.
2. Meet your coaches
Start with any of the three AI coaches — Mindset, Resilience, or System. Unlimited sessions, 24/7, for 90 days.
3. Ship results
Weekly broadcasts land in your inbox. Session summaries track your progress. By day 90, the mindset is installed.
The three pillars of the American Dream Mindset
Each pillar has its own AI coach. Unlimited sessions. Available 24/7 for the full 90 days.
Pillar 1 · Mindset
The identity shift that separates top producers from everyone else. What the winners believe about themselves, their clients, and their market — and how to install those beliefs deliberately.
- ✓The Growth Mindset Playbook (McKinsey: 89% of leaders link it to success)
- ✓How to design an identity your future self is proud of
- ✓Removing the internal ceiling on your production
Pillar 2 · Resilience
How to run your calendar and your emotions in volatile markets. Reclaim the 12 hours a week the market is stealing from you.
- ✓The 60-second emotional reset for high-stakes client calls
- ✓The 3-minute Volatility Script that stops panic before it starts
- ✓Contact-frequency cadence that turns chaos into loyalty
Pillar 3 · System
The daily and weekly operating cadence top producers actually run — and the AI leverage that lets you do it in half the time.
- ✓The 1-hour weekly planning ritual (used by 70% of top sales leaders)
- ✓Your AI Advantage roadmap — one tool, one workflow, in 7 days
- ✓The CASA consultative selling framework, drilled to reflex
Two ways to enroll. One outcome.
Both plans include the full 90-day program, book, broadcasts, and coach access. Pick what fits your cash flow.
Full pay
One-time · Save $18
- ✓Full 90-day American Dream Mindset program
- ✓Unlimited access to all 3 AI coaches
- ✓Digital copy of the book (instant PDF)
- ✓Weekly exclusive broadcast series
- ✓30-day money-back guarantee
3-payment plan
$267 total · billed monthly
- ✓Full 90-day American Dream Mindset program
- ✓Unlimited access to all 3 AI coaches
- ✓Digital copy of the book (instant PDF)
- ✓Weekly exclusive broadcast series
- ✓30-day money-back guarantee
🛡️ 30-day money-back guarantee. No questions asked.
What advisors and agency leaders are saying
of top performers possess high Emotional Intelligence
Harvard Business Review
of successful sales leaders plan ≥1 hour every week
McKinsey / Bill Lombardo research
of leaders link a Growth Mindset directly to success
McKinsey & Company
Engaging, practical, and packed with invaluable tools for our agents to use for greater sales success — they apply it the same week.
Emotional intelligence, time management, elimination of distractions, and goal setting — these are the human skills that compound over a career.
I will be encouraging all my agents to register for the program today.
In 90 days, you're either the same advisor — or a different one.
Enrollment closes nothing. Not enrolling closes the version of you that would have finished the program.
Instant access. 30-day money-back guarantee.
Our 30-day promise
Complete the first session. Submit your workbook entries and collaborate with the coaches. If you don't feel a shift in how you show up on Monday morning, email us and we'll refund your full enrollment amount.