The American Dream is a Mindset will inspire you with concise, easy-to-follow explanations of the latest in neuroscience research as it applies to positively impacting selling and leadership.

The focus is particularly on accessing the executive brain to give you an understanding of the true dynamics of sales performance, client relationships, leadership, and much more.

You will learn how to develop the mindset for success, both in your career working with the model of servant leadership and in living your life in general.

Whether you already work as a sales professional or as a leader, Bill Lombardo gives you tools to reach higher levels of success and fulfillment as well as a deeper appreciation of your profession and of the important role you serve in others’ lives.


Bulk orders available via the Contact Us page. 


Praise for The American Dream is a Mindset:

“Bill Lombardo has written a book all sales people will find invaluable.”
—Daniel H. Pink, New York Times Best Selling Author of To Sell is Human; Drive; and Whole New Brain

“Read this book to make your entire life better.”
—Jim Cathcart, Author of Realtionship Selling

"Bill has taken what we have learned about hundreds of millions of years of human evolution and applies it to a winning strategy for sales. Digging deeply into the human psyche, he has come up with a fresh and revolutionary look at success in the sales industry." 
—Dr. Rudolph E. Tanzi, Joseph P. and Rose F. Kennedy Professor of Neurology, Harvard Medical School; Vice Chair of Neurology and Director of the Genetics and Aging Research Unit at Massachusetts General Hospital/HMS; coauthor with Deepak Chopra of Super Brain and Super Gene; TIME Magazine 100 Most Influential People in the World

"I have known Bill Lombardo as a sales coach, author, and corporate training leader on the highest level. Bill has cracked the code on how any salesperson can reach real performance by optimizing mindset. This is a must-have blueprint to meaningful success in sales and sales leadership." 
—John Tota, Cofounder and President of Edulence

"This book is a must read for anyone who wants to be succesful in sales or wishes to create a work environment where salespersons excel, find meaning in their work, and outperform their wildest dreams. This inspiring book uses practical aplications, examples, and stories to develop self-leadership, sales approaches, and techniques. It truly does show the sales rep how to build a 'Mindset for Success,' become a more effective sales leader, and engage with secrets to higher sales performance." 
—Dr. Glenn Boseman, CLU, CLF, RICP; Bingay Professor of Leadership and Dean, Irwin Graduate School, The American College of Financial Services 

"There are two attributes that successful sales professionals possess: passion and a rock-solid belief about why they are in this career. Bill addresses the importance of both—passion and why—in a manner that only a person truly engaged in the success of others can communicate." 
—Frank Sarr, President of Training Implementation Services, Inc.